Reuters
China’s top livestreaming sales stars in dispute with L’Oreal
China’s top two livestreaming sales stars said they have suspended cooperation with French cosmetics giant L’Oreal over a dispute about prices during Alibaba Group’s Singles Day shopping promotion earlier this month. The spat marks a rare public dispute for the retail industry in China, where companies have become increasingly reliant on popular culture personalities as a sales channel, marketing products in live streams followed by millions of fans. The two, Li Jiaqi and Viya, said on Wednesday in social media posts that the suspension of ties came after some followers complained, saying L’Oreal facial products they had promoted as carrying the biggest discounts of the year during Singles Day could be bought for less days later on L’Oreal’s own platform.
