American City Business Journals
Bank of America launches new rewards tiers for most affluent clients
Bank of America Corp. (NYSE: BAC) is launching new rewards benefits aimed at its wealthiest clients. The Preferred Rewards program has added two tiers — Diamond, for clients with at least $1 million in investment or deposit assets with BofA, and Diamond Honors, for those who have at least $10 million in assets. John Sellers, Rewards executive, estimated the tiers could draw in 1 million wealth management clients who don’t have a banking relationship with BofA.
